Law Firm Website Design, SEO, and Google Ads That Help Generate Calls

For solo attorneys and small law firms that want better visibility, more qualified leads, and marketing that supports real firm growth. I build attorney-focused marketing systems designed to turn clicks into consultations.

Need just one service? I can also help with a new law firm website, SEO, Google Ads management, or ongoing website support.

416,000 ad impressions • 205 calls generated • 55% traffic growth • 5,448 keyword ranking improvements • 160 Google Business Profile calls in the last 7 months for One Client

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Click the video above to hear a brief message from Bill at LuckyFish Media

📞 Book a Free 30-minute Strategy Call Today!

Bill handles all the marketing for my law firm in Metro Detroit. I could not be happier with his insight and in-depth knowledge of Google Ads, Facebook ads and SEO. My business would not be where it is today – GROWING DAILY – without Bill’s help. I strongly encourage any small business who is looking to grow their online presence to speak with Bill and take a look at what he has to offer. YOU WILL NOT BE DISAPPOINTED!

–Sam Bennett (The Bennett Law Firm, Metro Detroit Criminal Defense Attorney)

You Became an Attorney to Help People, Not to Stress Over Marketing

Attorney Marketing Built for Real Growth

I work with solo attorneys and small law firms that want steady, trackable growth. For some firms, that means building a complete marketing system that improves visibility, strengthens local reach, and helps generate more qualified calls.

For others, it means focusing on one specific need, like a better website, stronger SEO, more effective Google Ads management, or reliable website support.

Core Services Include:

  • Custom law firm website design built to convert visitors into calls
  • Google Ads campaign management focused on high-intent legal searches
  • Local SEO & Google Business Profile optimization to increase visibility in your service areas
  • SEO content development designed to rank for the cases you want
  • Landing page design & conversion optimization

Flexible Monthly Marketing Packages

Website design & management, SEO, and Google Ads services are available in flexible monthly packages starting at $597 per month.

Packages are tailored to solo attorneys and small law firms based on goals, practice area, and local market competition.

Schedule a Free 30 Minute Strategy Call

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Attorneys & law firms trust me because I deliver consistent results — and you’ll always work directly with me, not an agency rep.

Every Day Your Law Firm Waits to Improve Its Marketing,

Another Attorney Is Winning the Clients You Should Be Getting.

As an attorney, your time should be spent serving clients—not stressing over digital marketing. But if your website isn’t ranking, your Google Ads aren’t bringing in leads, or you’re wasting money on ineffective strategies, you could be facing a serious problem that’s costing you new clients.

With 20 years of experience helping law firms grow, I specialize in:

✅ SEO that gets your firm ranked on Google
✅ Strategic SEO & Google Ads — Enhanced with AI-Driven Research, Guided by Real-World Experience.
✅ Website optimization that turns visitors into paying clients

Let’s find out what’s holding your firm back. Book a FREE 30-Minute Triage Call, and I’ll pinpoint exactly what’s not working—and how to fix it.

📞 Schedule Your Free Call Now

No matter where in Michigan you practice or what area of law you practice, we can help you attract more clients and grow your firm.

Whether you’re a personal injury lawyer looking to increase client inquiries, a family law attorney aiming to connect with clients during critical moments, a criminal defense firm, or a solo attorney looking for some help with marketing, seeking to position yourself as the go-to choice in your area, our tailored marketing strategies deliver real results.

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Recent Client Wins! (Client Results)

Marketing Services Built for Solo Attorneys & Law Firms

Web design, SEO, & Google Ads. We do all the things that your law firm needs to start driving traffic and creating new clients.

Custom Web Design & Mangement

Does your firm’s website make potential clients run away from you instead of toward you? You only get one shot to make a first impression so you better make it count. Unfortunately, many attorneys put a few pages on the web and expect it to start attracting clients. In legal services, you need to build a website that exudes trust, compassion, and expertise. Would You Call Your Firm if You Visited Your Website? If not, let’s talk.

Visit our attorney website design page

The “Grow Your Practice” Digital Marketing System

Looking to grow your firm, but not break the bank? The LuckyFish Media “Grow Your Practice” Digital Marketing System for attorneys may be a great option for solo attorneys or for our smaller law firms looking to grow & take that next step. It includes A great-looking mobile-friendly responsive WordPress website + digital marketing (SEO, New Content, Google Ads), Which Adds up to Clients for Your Law Firm.

Each package is customizable, as not all law firms have the same needs and goals. Packages start at $597/ month. (Includes Hosting & Website Management)

Click Here to Learn more.

SEO

More than 70% of all potential clients will start their search online. You may have the greatest legal website on the web, but if you aren’t on the first page of Google they may never visit your website. Today, there are numerous people or agencies who offer SEO, but I have years of experience doing SEO for attorneys and small law firms, do they? Investing in SEO will help attract potential clients and will increase your revenue 10 fold if done correctly. Are you ready to have your website on the first page of Google?

Take a look at my SEO page to see how important it is to have a high-ranking website in Google.

Google PPC Ads

Using Google Ads is the best way to create immediate traffic and quickly get new clients. Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google Ads. That being said, Big Law Marketing is all about making their cut and don’t really care if you are wasting your hard-earned money. I spend your money like it’s my money and follow proven tactics that will get you the most clicks for your budget.

Contact Us to learn more about Google PPC advertising and how it can help you generate new leads.

“I couldn’t be happier with the service from LuckyFish Media! From start to finish, they exceeded all expectations. Bill is always incredibly responsive, answering all my questions quickly and thoroughly. The quality of their work is outstanding—they truly know their craft and deliver results that make a difference. Highly recommend!”

–Chalgian & Tripp Law (Estate Planning)

Grow Your Law Firm Without the Stress – Work Directly With an Expert

You’ll never be left in the dark, wondering what’s happening with your marketing. I’ll be your direct contact, giving you clear communication, regular updates, and full transparency. Whether your site hasn’t been touched in years or you’re just getting started, I’ll meet you where you are and adapt quickly to make sure your firm gets the visibility—and results—it deserves.

Why Work With Me Instead of a Big Law Marketing Agency

🚫 No long-term contracts – Work with me because you see results, not because you’re locked in.

🚫 No overpriced services – Big agencies charge $35,000+ per year. I focus on affordable, high-impact strategies.

✅ 20 years of digital marketing experience – I know what works and what doesn’t when it comes to law firm marketing.

✅ Personalized strategy & direct communication – No account managers or sales teams—you’ll work one-on-one with me.

✅ Strategic Use of AI – I use advanced AI systems to assist with research, data analysis, and content structure — but every keyword decision, ad adjustment, and marketing strategy is guided by real-world experience working with law firms. AI improves efficiency. It does not replace professional judgment.

Let’s create a Google Ads & SEO strategy that works for your firm.

📞 Book a Free 30-Minute Strategy Call Today!

Recent Articles

Lawyer Landing Pages: Why Most Law Firm Ads Send Traffic to the Wrong Page

Many law firm ads fail because they send visitors to the wrong page. Learn why lawyer landing pages matter and how focused pages can improve lead quality.

Law Firm PPC: When Google Ads Makes Sense for Attorneys — and When It Doesn’t

Google Ads can help law firms generate leads faster, but it can also waste money quickly. Here is when law firm PPC makes sense and when attorneys should be cautious.

SEO for Law Firms: Why Rankings Move and What Attorneys Should Watch Instead

Law firm SEO rankings move more often than attorneys expect. Here is why rankings fluctuate and which metrics give a clearer picture of whether your marketing is working.

Law Firm Marketing Services: What Attorneys Need, What They Can Skip, and What Actually Helps

Law firm marketing services can sound overwhelming, but most attorneys do not need every tactic at once. Here is how to separate what actually helps from what wastes time and money.

What Should a Law Firm Marketing Agency Actually Do for Your Firm?

Starting a solo law firm? These 50 practical marketing tips can help new attorneys build a stronger website, improve Google visibility, avoid common mistakes, and generate more client calls.

How Attorneys Can Use AI Tools to Boost Their Online Presence and Attract More Clients

AI tools like ChatGPT have changed how solo attorneys can approach content, SEO, and client communication. Here is a practical, honest guide to what works, what does not, and how to use AI without compromising your professionalism or your rankings.
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“From our first conversation, it was clear that Bill was the right website/SEO expert for our legal website needs. He combines superior knowledge of technological website terminology; a clear understanding of the importance of well-written content, especially for a law firm, and SEO expertise to draw future clients to our website…”

– The Basiga Law Firm (Criminal Defense & Family Law)

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“I couldn’t be happier with the service from LuckyFish Media! From start to finish, they exceeded all expectations. Bill is always incredibly responsive, answering all my questions quickly and thoroughly. The quality of their work is outstanding—they truly know their craft and deliver results that make a difference. Highly recommend!”

“Bill handles all aspects of my firm’s website and marketing. I can truly say my firm would not be where it is today without Bill’s skill and expertise. He has managed to perfect my website, SEO’s and marketing to attract quality clients. My business has increased exponentially and I cannot thank Bill enough for it!”

“Without the help of Bill, I can safely say that my firm wouldn’t be where it is today. I’m thrilled that my phones are starting to ring with possible new cases and my rankings are up across Google. One area Bill helped with immensely was with my Google Ads account. It’s so easy to spend money on Google Ads and not get the return you hope for, but Bill has helped me create Ad campaigns that are generating good traffic to my website without blowing a hole in my budget. I look forward to working with Bill and continuing to grow my firm. I can’t recommend him and his services enough.”

“From our first conversation, it was clear that Bill was the right website/SEO expert for our legal website needs. He combines superior knowledge of technological website terminology; a clear understanding of the importance of well-written content, especially for a law firm, and SEO expertise to draw future clients to our website. Bill is communicative, steers us in the right direction and patiently responds to our questions in a way that is easy to understand. We have complete confidence that Bill is keeping up with the newest SEO and marketing trends, and is constantly monitoring our website and looking for ways to improve the keyword searches and hits. After only a short period of time, we are already seeing increased website visitors and results!”

I have had the pleasure of working with Bill for several years. During that time, we initiated several different projects and Bill was always able to deliver what we wanted. Best of all, his design and SEO work drove an enormous increase in website traffic and new client leads.

“Bill is very talented and has been a great asset for my practice!”

Our firm (Patrick Malone and Associates) hired Bill and LuckyFish Media to help manage our website earlier this year. Bill has been extremely helpful, responsive, and professional in getting our website into shape after a not-so-great experience with our prior vendor.

“Bill of LuckyFish Media has been a wonderful partner to our firm. He is always available to communicate and gives great advice on web related topics. I would recommend him to any law firm or business.”

As a way of saying thank you for visiting our page, please take a copy of our latest eBook. You don’t even need to enter an email. Simply click the Download Button and it’s Yours.

The Ultimate Guide to Building a Strong Online Presence for Solo Attorneys and Small Law Firms

In this eBook You Will Learn How To

  • Build a strong foundation with a professional website.
  • Utilize SEO to improve visibility and attract organic traffic.
  • Engage your audience through targeted content marketing.
  • Leverage social media to build community and enhance engagement.
  • Drive targeted traffic and leads with paid advertising.

Convert more leads into clients with effective conversion optimization strategies.

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